|
|
Media for Young Generation: Linguistic Analysis of the Jsem v obraze
Novotná, Adéla ; Klabíková Rábová, Tereza (advisor) ; Odstrčilová, Klára (referee)
This bachelor thesis focuses on the current trend of news channels emerging on social networks and targeting mainly the young generation. Digital creators use communication elements common for the online environment and for the communication of the young generation in the creation of this type of content. The thesis illustrates these specifics through a linguistic analysis of the posts of one of the representatives of these platforms, the Instagram profile Jsem v obraze by Johana Bázlerová. The aim of the research is to describe the significant linguistic phenomena that occur in this type of media content, taking into account the conditions of the online environment and social networks and their pressure on the attractiveness, speed and brevity of the message. The theoretical part of this thesis defines the specifics of new media, digitalization, Web 2.0 and the transformation of news content in the social networking environment. At the same time, it introduces the Jsem v obraze profile itself and its author, as well as other similar projects operating on social networks. The methodological part characterizes the methods used in the research. The linguistic analysis itself is based on the findings of the literature and provides concrete examples of the linguistic devices described in the posts...
|
|
|
Contemporary Dictionary of the Young Generation Dialect in Hranice
Toračová, Klára ; Nedvědová, Blanka (advisor) ; Sojka, Pavel (referee)
Contemporary Dictionary of the Young Generation Dialect in Hranice ABSTRACT Czech is an extraordinarily rich language, our largest dictionary has approximately 250,000 words and this number also includes many more belonging to dialect groups. However, some dialect words are still not recorded in dictionaries and their use is restricted to a very narrow range of users. This bachelor's thesis focuses on dialects, specifically in the town of Hranice in the Olomouc Region. Nowadays dialects are being transformed due to several factors. This paper aims to determine whether the meanings of specific dialect words are still familiar to the young generation in the Hranice dialect section and whether these are used in their everyday speech. The theoretical part defines the basic concepts related to the dialect, the characteristics of the dialect of the area and a brief description of the history of Hranice and its surroundings. The practical part is based on data collected using a questionnaire. First, linguistic material was collected from respondents of different generations, aged from 24 to 65, who were born in Hranice and commonly use the local dialect. Using this linguistic material and the words captured in the Czech Language Atlas, a questionnaire was compiled and presented to the pupils of the Gymnasium and...
|
|
|
The view of primary school teachers on current young generation
PEŠKOVÁ, Petra
The aim of the bachelor thesis is to bring the opinion of youth closer and to map the rural and town teacher's opinion of the current young generation. The purpose of the work is to clarify the values perceived by teachers among young people and teacher's knowledge and understanding of attitudes and subcultures of the current young generation. This bachelor thesis includes two parts, practical and theoretical. The theoretical part of the work is based on current literature and deals with the following topics which include primary school teachers, the characteristics of the young generation and the value orientation of young people, where the influence of modern technologies and of the family on the formation of the value orientation of youth is mentioned. The topic of youth subculture contains e.g. the riskiness of subcultures and the post-subcultural era. In the practical part of the work, the author uses her quality research to map how selected primary school teachers from the town and the countryside perceive the value orientation of youth and how they approach their subcultures.
|
|
| |
|
|
The position of the young generation on the labour market in the Czech Republic and Spain after 2007
PRAVDÍKOVÁ, Barbora
The thesis deals with the unemployment of young people in two selected EU countries, namely the Czech Republic and Spain. The main aim of the thesis is to analyze the position of the young generation in the labor market in the selected EU countries and their comparison. The partial objective is to evaluate the currently used tools of active employment policy, identify barriers to implementation and propose possible solutions to unemployment of this target group in selected countries. The analysis focuses not only on the overall unemployment rate of the monitored age category, but also on the development of the number of unemployed by type of education and sex. Last but not least, information is also provided in relation to the unemployment rate in individual NUTS 2 cohesion regions in the above countries. The reference period is between 2007 and 2017.
|
|
|
The influence of Czech and Slovakian "YouTubers" on consumer behaviour of young generation
Kadlecová, Kateřina ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis is dealing with the influence of Czech and Slovakian YouTubers on the young generation up to 26 years of age. The aim of this thesis is to find out whether young people watch videos of YouTubers and whether they feel influenced by the advertisement in their videos. This thesis is divided into two parts. The first part describes consumer behaviour, factors that influence it and specifics of young generation. The second part is aimed at YouTube: it describes YouTube advertising, explains terms linked to the topic of this thesis and looks into the research, carried out as an internet-based survey.
|
|
|
Social advertising
Yudina, Vera ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This bachelor thesis focuses on public service announcement in the Czech Republic and the Russian Federation. It examines influence on the young generation and on the course of solving of society-wide problems. The aim of the thesis is to identify, based on my own survey, how young generation sees the social advertisement and how young people are influenced by it. The thesis is divided into three chapters. The first chapter is dealing with differences and sameness between social and commercial advertising, goals and target audience and legal aspects relating to this problem. The second chapter describes the world history of social advertising and the history in the Czech Republic and the Russian Federation. The results of the conducted questionnaire are encompassed and interpreted in the third chapter.
|
|
|
Reverent commemoration of the annihilation of the village Lidice in Kladno Gymnasium
Šonová, Kateřina ; Krátká, Lenka (advisor) ; Vaňous, Jaroslav (referee)
The presented diploma work under the title Reverent commemoration of the annihilation of the village Lidice in Kladno Gymnasium deals primarily with the course of this memorial action and informing grammar school students about historical events which happened on its field. Then it tries to give an idea of problematic of passing the historical awareness to further generations and ways which can lead to this public education. The work also tries to reflect the current situation in informing next generations and its research is grounded in tangible and memorial resources, thus literature and interviews with narrators. It is divided into three explanatory chapters. The introduction part occupies with methodological methods, based on which this one was worked out, research of information sources including available literature, archival or website sources as well as other kinds of backgrounds. It offers a possibility of getting to know a method of oral history, which are the roots of this work, to its reader. It also includes the process in details from picking and addressing the narrators to course of all made interviews, where there were eight of them recorder for the aim of this presented diploma work. The second part reinforces the presented research into its theoretical image. The history of...
|
|
|
Value basics Ethics and their confrontation with the value orientation of the young generation
Syslová, Jitka ; Šubrová, Anežka (advisor) ; Strouhal, Martin (referee)
This bachelor work "Value basics Ethics and their confrontation with the value orientation of the young generation" deals with the motives of introducing Ethics to the elementary school system, its contents, purposes, methods and value basics in the context of the contemporary postmodern society. The focus of this work is description of comparison purposes given by creators of the concept of Ethics with the interpreted data of sociological research focused on the current value orientation of The Czech society. Keywords: ethics, upbringing, ethic education, value, value orientation, value basics, young generation
|
|
| |
guest ::
